What makes a password strong
Strength comes from entropy — the number of possibilities an attacker must search. That grows with length and with the size of the character set (lowercase, uppercase, digits, symbols). A long password drawn randomly from a large set is exponentially harder to crack than a short one or a dictionary word with predictable substitutions. The generator lets you set the length and which character types to include, and estimates the resulting strength.
Crucially, generated passwords are random, so they avoid the patterns people fall into — names, dates, keyboard runs, and 'P@ssw0rd' tricks that attackers test first. Length usually buys more security than complexity, so a longer passphrase-length string is often the strongest practical choice.